Hina Matsuri is a traditional festival in Japan celebrated on March 3rd. It is also called "doll's party" or "girl's party". Ritual to protect the children of the home and ensure their good health, it also announces the arrival of spring.
Families with at least one daughter then exhibit dolls a few days before, including the imperial family. Also, on a staircase-shaped display (hina dan --Hinamatsuri) et couvert d’ un tissu rouge (dankake - 段掛), these dolls are decorated with peach, cherry or orange branches on the day of the feast. The set consisting of the dolls, the display stand and the decorative accessories is called hina kazari (Hina decoration).
At the end of the day, these dolls are put away so as not to compromise the girl's chances of marriage.
Being often expensive, these dolls are transmitted within the family. These can be offered at the birth of a little girl.
The Japanese are known worldwide for their innovations. And they have been developing the toilets of the future for years.
State-of-the-art, very hygienic and environmentally friendly, they have water jets, heated seats, sound and music to mask noise, and other buttons to improve comfort.
Still not very present in France, these toilets have inspired a French start-up, Boku.
The latter looked at the benefits of Japanese toilets, including reducing urinary and anal infections caused by toilet paper, but also reducing water consumption.
In the Land of the Rising Sun, after the small or big commission, a jet of water cleans the private parts (front and back), followed by a small breath of air to dry yourself. With 178 liters of water to make a roll of toilet paper, it would be possible to save 17,000 liters per year and per person.
In Japan, although the number of marriages has never been so low since the Second World War, those between a human and a fictional character are increasing.
This is partly due to the growth of games aimed at single women. Called “otome games”, they allow these young girls to have a romantic relationship with a fictional character, “ikemen” (“beautiful kids”).
These women appropriate their virtual darling, by buying dolls, bags, figurines or perfumes in his image. They even go so far as to organize a ceremony to celebrate their union.
With this new demand, agencies are specializing in “solo weddings” and offer clients the chance to marry their favorite virtual character.
These virtual romantic relationships represent a growing market in the archipelago. 400 companies share the otome game market, with 70 million users for Voltage in particular. Additionally, the leading otome games fair, Animate Girl Festival, had over 100,000 pre-COVID admissions.
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