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News from Japan - February 2, 2022

A virtual influencer/model

Imma est une mannequin et influenceuse japonaise, mais elle est virtuelle

With her short pink hair and her passion for fashion, Imma looks like a real influencer and model. However, this is the very first Japanese virtual character.

This 3D model, created by ModelingCafe (editor of video game characters), is particularly popular on Instagram with more than 350,000 subscribers. Imma shares her outfits of the day, testifies to her interest in culture and art. She is even interested in many social issues and does not hesitate to respond to her subscribers.

In reality, Imma is just a 3D face added to the body of a real person. Her face, very realistic, is the result of an aesthetic defined by a team of make-up artists and visual artists. New technologies are so meticulous that his creations are incredibly realistic, so much so that it is difficult to discern reality from virtuality.

The film industry often uses this type of tool via CGI (computer-generated imagery), but virtual models are gradually appearing, like Imma, which is a boon for the fashion sector. . 

So, the Japanese 2.0 model is the face of big brands like IKEA, Amazon, Valentino, Dior, Puma, Nike and Calvin Klein. She was also chosen as one of “100 New Talents to Watch” by Japan Economics Entertainment.


Otafuku, goddess of luck

Cela porte bonheur de passer à travers cette bouche pour rentrer dans le temple

 Otafuku, goddess of luck, appears every year at Isahaya Shrine in Nagasaki Prefecture.

It is said that when people pass through his mouth, they are blessed with good luck, fortune, health, and flourishing business. Otafuku is depicted as a charming and always smiling Japanese woman

It is also part of the preparation for Setsubun (節分). It is a Japanese festival celebrating the arrival of spring, according to the old traditional calendar. Also called “bean tossing party”,it usually takes place on February 3 each year.


Fans urged not to send chocolates to fictional characters for Valentine's Day

L'entreprise Koei Tecmo demande aux fans de ne pas envoyer de chocolats pour la St Valentin

 The Valentine's Day tradition in Japan is for women to give chocolates to the men they are in love with.

Nevertheless, it is the video game developer and publisher, Koei Tecmo, who is talking about the Japanese custom. 

Indeed, the Japanese company went directly to its most loyal customers to ask them to refrain from sending chocolates to their offices. These women send sweets to the company Koei Tecmo, generally intended for the fictional characters of the games it creates.

In its press release, the video game agency explains that the health situation does not allow the company to receive these gifts from fans for Valentine's Day.

These admirers, often reki-jo (women with an interest in history), find themselves passionate about the characters evolving during the feudal period, as well as their anime boy-life type look.

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